Facebook Sizes South Korean Analytics Company to Send a & # 39; Message & # 39; That means business now



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Photo: Jeff Chiu (AP)

Facebook has filed a lawsuit against South Korean data analytics company Rancawave over a breach of contract after the company allegedly failed to prove that it was complicating with Facebook's data policies.

The trial was filed Friday in a California San Mateo High Court, claiming that Rancwave, which operates at least 30 apps through the platform, used Facebook data to market and sell its own services, specifically tools used by various customers and Business to track Facebook interactions such as likes and comments on their pages.

Facebook said in the filing that it launched an investigation into Rounwave last June after the acquisition of a Korean entertainment firm, a probe that affects including "whether any user data is impacted" by cleaning supplies.

Facebook allows the company to provide evidence that it was adhering to Facebook's terms of service and did not comply with a cease and desist request sent to the company in February. Failing to comply with Facebook's rules, Rankwave "damaged Facebook's reputation, public trust, and goodwill, caused Facebook to spend resources investigating and reducing Ronwave's wrongful conduct."

According to the failing, Ranwaw has refused to violate Facebook's words, but did not provide sufficient evidence of the case. The suit is aimed at meeting the raviance with an audit request and proof of compliance. It also requests the company to delete all Facebook data it could be.

In a blog post about the trial, Jessica Romero, Facebook's Director of Platform Enforcement and Litigation wrote that the company had suspended all of Rankwave's apps and accounts.

"By filing this trial, we are sending a message to developers that Facebook is serious about enforcing our policies, including requiring developers to cooperate with us during an investigation," Romero added.

There is an argument that at least some of those reputable and public trust erosion cited in Facebook's filing has all been on its own. Then again, Facebook is clinging to its privacy rebuke for dear life. It will need all the shovels it can get.

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