Swatch launches the official countdown to the start of Expo 2020 Dubai


While all eyes awaited the UAE welcome to the world at Expo 2020 after 300 days from today, Swatch, the official provider of timing services for the international event, has completed the final stages of the march to Expo, by launching the countdown clock at the Dubai frame.
During the virtual event on December 5, Swatch unveiled the official countdown clock for Expo 2020 Dubai, in the presence of Dubai-based Egyptian-born skating professional Karim Nassar, who took his followers electronically on an exciting journey around Dubai, before he The Dubai Frame to launch. Run the clock.
A pioneer in pushing the boundaries of creativity and continuous development, Swatch has been known for his partnerships with many pioneering athletes and has cherished his skiing partnerships since the 1980s. Behind this event, Swatch aims to emphasize his central message that despite the pause that the world has been forced in recent months, it’s time to come together and create the future because in the end, time is nothing but what we do and How we use it.
Expo 2020 Dubai, which will be held from October 1, 2021 to March 31, 2022, is preparing to embody its message of “Connecting Minds and Creating the Future” on Earth. .
Manal Al-Bayat, Executive Director of Communications, Marketing and Sales at Expo 2020, said: “Expo 2020, which will open its doors on October 1, 2021, will celebrate 50 years of remarkable progress this year in celebration of the Golden Age. Anniversary of the United Arab Emirates, and will show the world all the aspirations and aspirations of the nation. Dubai visitors and residents, motivating them and inspiring them to be part of the Expo 2020 process.
With the approaching hours of the launch of the first World Expo in the Middle East, Africa and South Asia, Swatch is preparing a series of pleasant surprises for its fans, including the launch of the “IBTIKAR” Swatch watch, one of many Watches with the Expo 2020 theme, designed specifically for this event. International, as distinguished by the Expo 2020 Dubai logo, which is inspired by a 4000-year-old seal found in an archaeological site in the desert of the United Arab Emirates.
Bernardo Trebolet, Vice President of Global Swatch Marketing, said: “The world today needs innovation more than ever before – something we automatically find in Swatch. In the 1980s we made a radical revolution in this area by launching plastic watches and Our apartments.Some innovative paths since then.With the Expo 2020 attracting many creative people from multiple cultures from around the world, it is a pleasure for us to be among them and to spend a lot of time with them.
The International Expo is held in one of the world’s cities once every five years, and aims to provide an opportunity to share the best innovations, unveiled revolutionary inventions and inspire solutions to the major challenges facing humanity. Expo 2020 Dubai will be the first international expo to be held in the Middle East, Africa and South Asia region, and the largest event ever to be witnessed in the Arab world.
With 300 days, Expo 2020 Dubai will be the last in Swatch’s long cooperation series with Expo. For 34 years, Swatch has been an official partner in five of the previous Expo fairs in 1986 in Canada. And in 1992 in Spain; And 1998 in Portugal; And 2010 in China, and 2015 in Italy.

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