Samsung introduced the smartphone's foldable display – WSJ



Samsung Electronics

, which suffered the sales slider of the phone, revealed a smartphone with a fold-away screen that folds up like a book and opens up to the size of the tablet PC.

At the event for developers on Wednesday, Samsung said that the phone, which will be open, 7.3 cm, will be ready for mass production in the coming months. On the outside it boasts a second, smaller display called by a window, which allows users to check e-mail and perform other basic tasks when they are closed.

Samsung, one of the five phones in the world, is paying attention to an inflated device that will help boost sales, as consumers stick their phones for a long time and cheaper Chinese competitors. Last week, the world's largest smartphone manufacturer reported profits of mobile profits in the third quarter, a third of which had a nose.

Global smartphone shipments fell by 8% in the three months ending September 30, according to Strategic Analytics, which described the industry as "effective in recession," the fourth quarter of a quarter of falls. %.

In July, the Wall Street Journal reported that Samsung had developed a fold-away screen designed to be released early next year.

Since the ultimate design still decides, a South Korean technological giant has shown a folding screen called it "Infinity Flex" – with bright darkening. Justin Denison, senior vice president of Samsung for the marketing of mobile products, presented on the prototype how the phone can open three applications at the same time.

"The Infinity Flex screen is the foundation for tomorrow's smartphone," Denison said.

Folding screens are becoming a hot race. At least four of Samsun's competitors, including


and Huawei Technologies Co., were looking for patented folding models. Last week, a small Chinese company, Royole, unveiled the world's first slide-out device with a 7.8-inch screen that can be folded up to 180 degrees.

A retractable handset would draw a basic design for smartphones that have maintained a similar look for more than a decade. But analysts say a stacking device with tablet sizes could reach $ 2,000, so Samsung executives confirmed that they should produce convincing uses that would justify a steep price.

Suwon, based in South Korea, has discussed with Netflix Inc. and YouTube, Google's parent


on how to optimize content for foldable display devices reported last week.

The market for folding phones should first be a small project: Analytics's forecasts for such handsets will be only 1% of all smartphones that were sold next year, and 4% in 2023.

Samsung has also announced plans to develop Bixby, its home virtual assistant, for the first time. I like

Alexa, Bixby needs external developers of voice applications to create features that Samsung calls "capsules" – to popularize technology. These capsules, reported last week by Journal, would allow users to make voice calls for music, order a pizza, or hear a taxi.

Bixby's Samsung has advantages over competitors, as the company sells over half a billion televisions, phones and household appliances annually. The company has promised that all its plants will have Bixby by 2020.

"A new generation of technological discoveries opened the door at a speed that we have not seen before," said D.J. Koh, a Samsung mobile phone.

Write on Timothy W. Martin at [email protected]

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