Lvm-related Rihanna, It marks history by launching its own luxury brand


You could not know it but at the beginning of the year, Rihanna signed an incredible deal with Mohat Hennessy Louis Vuitton aka LVMH. Indeed, the singer has joined the great fashion group to launch Fancy, Its own luxury brand. If there was so much detail about this collaboration, it was confirmed by an official statement: "LVMH and Robyn Rihanna Fenty have partnered to create a new luxury home (…) Fenty, headquartered in Paris. The brand embodies Rihanna's vision of fashion, both on its ready-made creations wear, shoes and accessories. Only on his choices in terms of distribution and communication. The official launch is scheduled for this spring 2019. " The first collection will be presented to the public on May 22 in French capital.

A new project that will make Rihanna fit in history as she will be the first woman (and the first black woman) to create an original brand at LuvBesides being at the head of a luxury home. As for the French group owning Fendi, Dior, Celine And GivenchyIt will be his first fashion house launched since the creation of Christendom in 1987. Singer is a proud partnership: "Creating a brand with LVMH is an incredibly special moment for us. Mr. Arnold gave me coaching blanch art to develop a fashion house in the luxury world. I can't imagine a better partner, both in terms of creativity and business, and I'm now looking forward to unveiling our creations. " We can't wait! Otherwise, know that Beyonce announced his collaboration with Adidas.

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