«Al Jazeera» – Salem Al-Yami / Photo – Fawaz Al-Roqi:
His royal highness Prince Faisal bin Bandar bin Abdul Aziz, chairman of the Riyadh Development Authority, chairman of the Supreme Committee for the oversight of the public transport project King Abdul Aziz in Riyadh, announced that naming appointments at several stations of the Riyadh train project, Coming in the framework of a fruitful partnerships between the public transport project in Riyadh and the private sector in the city.
At the time of his patronage, the HH throne praised the ceremony to announce the results of the rights for the appointment of many Riyadh railway stations in the Palace of Culture in the embassy district in the presence of His Royal Highness, Prince Mohamed bin Abdul Rahman bin Abdul Aziz, vice-chairman of the Riyadh Governing Board of the Development Authority. Commission to qualify companies competing in this auction.
He said that the revenues of this provider would benefit both project users and its partners from winning companies and banks in the offer, thanked and thanked all the officials of the body, especially the chief executive officer, for their great efforts and careful work in carrying out this large project according to plans As for any work done in this blessed country, under the guidance of the Custodian of Two Sacred Mosques and with His Majesty the High Priest, God can preserve it.
Executive President of the Riyadh Development Board Eng. Tariq bin Abdul Aziz Al-Faris announced with his works the appointment of designations to many railway stations in Riyadh for several important economic operators. The auction results were as follows:
1 – Saudi Telecom received an offer for the rights to designate the main station located at the intersection of Olaya Street from the King Abdullah Road, on the lines and others.
2 – SABIC, acquired the rights to bid for the station name, located next to the University, I have Muhammad bin Saud Islam, near the farmer, on the IV IV line.
3 – Bank Albilad received on the first line the rights to appoint a station at the intersection of Olaya Street with Prince Mohammed bin Abdul Aziz Street.
4 – The Saudi British Bank (SABB) acquired rights to appoint a station at the intersection of Olaya Street and the King Salman Road on the first line.
5. Al-Enmaa Bank received a bid for rights after the appointment of a station at the intersection of Al-Olaya Street with Mousa Bin Nusair on the first line.
6 – Dr. Sulaiman Al Habib Medical Group acquired on the first line the right to appoint a station at the intersection of Olaya Street with Anas bin Malik Road.
7 – The Granatia Granatia Center Grantia Center has been awarded the rights for the rights after the appointment of the station, located at the junction of the Abu Jaafar al-Mansour Road with the east ring road on the sixth lane.
8 – The Majid Al Futtaim Shopping Center (city center of Seville) was given the rights to designate a station located at the intersection of King Abdullah Road with Al-Najah Street on the other line.
Approximately one million riyals revenue is called 8 stations
The agency's director said that the Agency had already launched an initiative to include the right to appoint a selected group of these stations to investors in the local and international private sector, which led to the progress of many of these entities in their bids for the competition for the acquisition of appointment rights. The offer was allocated to the allocation of naming rights 8 out of 85 project stations to several major economic operators for a period of 10 years, with a total value of one billion forty five million riyals
"The sale of the designation rights of selected stations for longer periods in the railways of Riyadh is aimed at achieving returns for a project invested in sustaining sustainability, developing services, reducing operating costs and providing modern services to its partners in the private sector. Quality of life in the city, development its economic structure, the launch of its potential and competitiveness, and the improvement of the environment and climate of investment in line with the guidelines (vision of the Kingdom of 2030).
3.6 million passengers per day
Eng. Tarek Al Fares stressed that the initiative to announce the sale of rights for the designation of several stations within the project provides an opportunity for large private entities of local and international companies, institutions, banks, factories and brands to achieve a widespread distribution of their products and services and to establish their own brand and marketing campaigns. Which goal is to adapt more than 1 million passengers per day in the first step, and in the future plans to increase its maximum capacity to 3.6 million passengers per day – God in the future.
A feature set
Al-Faris added that the acquisition of station designation rights in the train project wins winning entities to acquire a suite of services, features and devices that will make their tags and products available to all target segments of project users, either through billboards or advertising, Publications , issued by the project, sales and retail stores, project site and social media accounts.
High density and active movement
The President of the Authority that the selection of the stations in the auction came at important sites of the city, which enjoys high population density, active traffic and high levels of passenger traffic, noting that the sale of designation rights is several stations within the framework of the public transport project in Riyadh, Investment Opportunities , which are available in the project in many sectors, services and activities related to the production and operation of public transport, such as: operation, maintenance, advertising, marketing, retail, telecommunications and others.
At the end of the ceremony, his height, chairman of the body's board of trustees, showed the map of the Riyadh railway stations and the awarding of honorary shields to the representatives of winning companies.