Serious beauty continues its expansion by triggering its fragrance

Huda Kattan, an American web blogger based in Dubai, became a guru's makeup with her brand Huda Beauty, ready to penetrate the perfume industry. After several months of waiting and irritation on social networks, the founder of the cosmetics brand announced that it will market its first fragrant shade, named "Kayali" on 16 November.

Dusanka, based in Dubai, a business woman from Iraq, has revealed her four fragrances that can be combined as in some Middle Eastern cultures or can be worn by themselves. It was designed with Perfumery Firmenich.

The fragrance "Elixir 11" includes notes of red apples, hazel and jasmine. "Vanilla 28" displays powerful notes of Madagascar vanilla. "Citrus 08" is a fragrance that focuses on citrus notes with bergamot and grapefruit, while the fourth, "Musk 12" complements this collection by combining notes of lotus and jasmine to offer more scent deep and mysterious. Each fragrance will be marketed in a bottle of Eau de Parfum 100ml with modern and angular shapes.

"Kayali", which means "my imagination" in Arabic, is the fruit of the cooperation of the Virgin and her sister Mona, who started talking about this project in July.

A trademark that has begun as a fully-fledged brand has more than 24,000 followers at Instagram and is expected to be immediate performance by previous companies. Since the beauty blog created by Huda Beauty in 2013, it has become a cult brand, especially with Millennials, which now offers a complete line of beauty products for the eyes, lips and face. Today, I would consider launching another brand, this time for the care of the skin.

This success story earned him the most recent list of Forbes' richest self-employed women in America. By 2017, his brand would generate an estimated turnover of $ 200 million. This number is expected to increase further this year as international expansion continues, mainly due to the strengthening of the team and the appointment of presidents for the United States and Europe.

Writing with AFP / Relaxnews