Christmas Starbucks glasses are a commercial reference and a good example of activations that different brands make for the season of these dates.
Starbucks has caused much controversy at Christmas in 2015, when simple red glasses began, which consumers who organized themselves did not overlook.
On this occasion, they called on consumers to call Merry Christmas to tackle the operation with which Starbucks avoided Christmas.
Starbucks glasses have become the best brand reference and thanks to them they have managed to build a base of fans found in their models, a key opportunity to interact with society.
The hook for coffee was also a reference in cities like New York, where classic blue glasses with Greek details became the best identity.
Seasonality in a glass
The creative results of branded coffee through glasses enable us to observe Starbucks and turn your glasses into the best brand.
Evidence for this was the recent edition of the 2018 Christmas Eyewear that created all kinds of comments on networks.
It is important to observe how the brand in the consumer has so greatly expanded that the launch of Christmas glass becomes an important event.
Design is fundamental to achieving this task, and each brand has found a connection with brands in various respects.
Nescafé achieved this with a red cup and turned it into its finest symbol, just like Coca Cola with its icon bottle.
The work that keeps marketers communicating with trademarks is in graphic encryption, with which it succeeds to highlight the best branding elements to remain relevant.
5,4,3,2,1! Are you ready for a life of magic? pic.twitter.com/6sKccEP3S9
– Starbucks Mexico (@StarbucksMex) November 5, 2018
Year is over ?? Starbucks already has a Christmas menu and glasses. pic.twitter.com/LT9uzZPbGB
– Norma Bautista ? (@ normabagu) November 5, 2018
Habemus red glass in Starbucks. ?☃️습️ pic.twitter.com/DHSu6nYw0b
– Dove ugly sweater (@ palomareynoso) November 5, 2018
we are only on the 5th of November and already have Christmas glasses in Starbucks pic.twitter.com/kafvoAIPcY
– Fersi (@biebxrhode) November 5, 2018