40 thousand euros will be invested in the development of the Laima Chocolate Museum



The company’s representatives say in honor of the seven-year anniversary of the Laima Chocolate Museum, which will be celebrated on December 18.

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“This year we celebrate the 150th anniversary of the Laima brand, and the Laima Chocolate Museum is the place to learn about the development of the brand from 1870 until today, as well as the beginnings of sweets. This year we have also developed an interactive museum Website, which provides not only the latest information about the museum, but also an intriguing insight into important periods in the history of confectionery, “emphasizes Lineta Misha, Communications Director of Orcla Latvia.

“Carefully observing precautions and strict health regulations, we have continued the operation of the Laima Chocolate Museum this year. Currently, the museum is open only on weekends and will be open to visitors until December 20. From the end of December- February, I would welcome sweet lovers to visit us already in February and introduce the news, “adds Lineta Misha, Communications Director of Orkla Latvija.

On December 18, 2013, at 22 Miera Street in Riga, the Guardian of the sweetest evidence of Baltic history – the Laima Chocolate Museum – opened its doors. In the seven years, the museum has been visited by more than 240,000 visitors.

The exhibitions have been supplemented every year since the opening in 2013. One of the last improvements of the museum has been gradually since 2017, when the change of the visual identity of the museum was started.

In the last three years, a number of news items have been created, such as an exhibition about the positive effects of chocolate on the human body, a renewed story wall, expanded.

Various thematic areas of the museum, as well as the reception area. Currently, the area of ​​the museum is 520 square meters.




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