tech2 news staff23 July 2019 22:30:39 IST
While Huawei faces a lot of trouble in the western part of the world, it is making all efforts to maximize India's reach. Ultimately, the company has formulated a partnership with Indian brand Micromax for selling its devices in the country.
These partnerships could also be beneficial for micromaxes, which were steadily losing ground due to the emergence of Chinese players such as Oppo, Xiaomi and Vivo. By the way Mobile indianA contract announcement may be about 48 hours official.
"MicroMax is going to Huawei's exclusive billing partner in India for all channels. It will contain organized, open market and online channels, "said a mobile Indian source.
Huawei will be able to concentrate on their core business model of manufacturing and R&D as Micromax handles the distribution part for the company. More specifically, Huawei will look to capitalize on the offline distribution channels that Micromax has since e-commerce giants such as flipcart and Amazon accounts for 38 percent of market share.
Samsung, OPPO, RealMe, Xiaomi, and ViVo, moving excessively to create offline sales network in India and Huawei, would be highly benefited with Micromax's established range of offline retail stores.
Update: Huawei has joined us to explain that its strategic partnership with Micromax will be an effort to expand its Chinese company's retail presence in India, in both online and offline channels. It starts off with offline channels first. We updated the title to reflect on the changes.
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