The company seeks to reduce the sale price of its model 3, a year after the executive described "The Most Challenging in History" of the company.
Electric car manufacturer TESLA Will discharge more than 3,000 employees, 7% of its factory workers, And will hold "only the most basic temporary employees and contractors," the CEO of the company, Elon Musk, announced on a blog today.
The executive explained that the measure is to reduce production costs, to provide space for Lower prices for electric car sales made by the company.
"Although we have made a lot of progress, Our products are still too expensive for most people"Musk wrote." We need to keep moving to cheaper versions of model 3, "he said.
The company has already announced that it would reduce Model 3, its first vehicle for mass consumption, as it saw a reduction in subsidies for the purchase of electric cars in the US.
Musk also recognized that 2018 is "the most challenging year" in the history of the company And that "I had no choice," otherwise, to execute the dismissals. He also pointed out that "the road ahead is very difficult".
"Tesla will need to make the cat (from work) At the same time, the rate of production of Model 3 has increased And manufacturing and engineering improvements are being made in the coming months, "he said.
Tesla shares fell more than 7% in operations before the market opened after the announcement.