José Barrera – estrategiaynegocios.net
Grupo Agrisal will conclude the year with a new milestone: invading the Peruvian market, which will consolidate the Salvador society as multilatin.
Agrisal Hotels carries out an investment plan for $ 100 million – five years – to build and manage five new hotels in Peru, two of which are under construction.
The first events are Holiday Inn Express, located in San Isidro – the financial center of Lima and the Holiday Inn in Piura, the third most important city in Peru and an important agro-industrial and mining center in the north of the country.
Roberto Simán Siri, President of the Management Board of Grupo Agrisal, explained that the project was defined in the year of the survey and that in this intimidation the Grupo Centenario (which established the partnership) and the owner of the InterContinental Hotels Group (IHG) owned the Holiday Inn brand.
"Departing from Central America puts us in a new region, which is very important to the group, is a projection into the future and we continue to innovate in looking at new regions, new countries, we are sure that it is located just like Peru and the cities where we invest resources support from local partners and great openness to action (…) With the invasion of South America, it becomes a multilateral association, we acknowledge that this is thanks to our philosophy of the continued development and commitment of our colleagues and the trust of allies, "said Simán Siri.
Centenario (which holds a 50% stake in the company) has experience in real estate due to the construction of shopping centers, offices and homes.
Simán Siri revealed that other markets such as Colombia, Ecuador and Chile were analyzed during the exploration phase, but the strategic decision in Peru was the power of tourism, the power of the economy and the country's connectivity with Central America and the world
The first phase of the agreement with Grupo Centenario and IHG involves the development of five hotels in the cities of Lima, Piura, Arequipa and Cuzco.
The first of the hotels to be put into operation will be the Holiday Inn Express in San Isidro, officially opening the door in February 2019, a project investing $ 21 million.
The hotel is set in a 19-century tower that will have a building area of 9,716 m2 and will have a space of 175 rooms and two floors of an underground car park.
Meanwhile, the Holiday Inn in Piura consists of a six-story building, in a building area of 6,721 m2 and a capacity of 118 rooms. The complex will be operational from April 2019 and the investment will amount to $ 12.5 million. The hotel is connected to Plaza del Sol, the main commercial complex of Piura.
"Hospitality led us, as was the case in Costa Rica, where we then made offices and trade. Hospitality is the most immeasurable activity," Simán Siri explained about plans to come to the market with new developments.
Agrisal Hoteles is managing more than 1,000 rooms in a range of eight business hotels in five Central American countries (Salvador, Honduras, Nicaragua, Costa Rica and Panama).
Eduardo Quiñonez, director of Agrisal Hotels, says that in the case of the new Holiday Inn Express, there are several advantages that are not covered by any chain and see many opportunities for growth.
"In the case of Piura, he originally became Holiday Inn Express and, according to a number of studies and assessments, he was defined as" full service "because there are such hotels on the beach and although there are local chains, the brand will fill this hole on the beach," explained .
Despite the power to invest abroad, Agrisal maintains its rhythm in El Salvador, where this year Quattro Tower has opened a new office building that is attached to the San Salvador World Trade Center and extends and remodeling its hotels in the country.