Gillette added overblast, report says


Social media has lit up with debate over Gillette's new ad telling people to stand up against toxic masculinity in the era of #Mesto.

Some consumers have resorted to social media campaigns to barcode this brand, organize photos and self-discharge videos of Gillette razors in protest and threatening to shop at rival razor brands such as Harry's and Dollar Shave Club, which are already chipping off in Gillette & # 39; business.

However, one last survey found that the backlash is not just overstated, but that the ad is actually a positive impact on Gillette's image.

Read more: People Are Crashing Their Razors To Protest Gillette's Controversial Ad On Toxic Muscle

A survey of 2,020 adults done by Morning Consult and released on Thursday showed that the majority – 61% – of those surveyed had a positive view of the ad. In addition, consumers say that they use products from rival brands, 56% said they would be more likely to buy Gillette after watching the ad.

Gilette has been the long-term market leader for riders until Buzzi's new startups such as Harry's and Dollar Shave Club arrived.

Harry's, the affordable direct-to-consumer service, was immediately hit with millions. In early 2018, it raised $ 112 million to expand its business beyond people's growth, bringing its total funding to $ 375 million.

Dollar Shave Club, which offers a similar subscription service, was acquired by the Unilever for $ 1 billion in 2016, which is one of the most expensive purchases ever made for an e-commerce company.

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