Apple Trolls CES with a giant dig in Android and Alexa privacy


It's a huge ad on the side of a building in Las Vegas, making a classic "WordPress on Vegas Stays in Vegas" line. Nothing unusual about that, except it was set by Apple just in time for the consumer electronics show's arrival in town, an event that the iPhone Maker traditionally pretends is not even happening.

The application of a hotel structured directly to the Las Vegas Convention Center (LVCC), Apple's multi-story ad keeps simple: "What happens on your iPhone, stays on your iPhone." Below is a link to Apple. Com / privacy, where the company exposed to greater security issues like Apple Pay, Phase ID, and the sound data collected through the Apple Save. Every week, the next-coming CES will see inevitably the stark white-to-black ad.

In spite of never having a formal presence in CES, Apple has always been the invisible elephant in the convention halls, with resource and accessory makers committing time and resources to building out the Apple ecosystem. In recent times, it has been Amazon's Alexa and Google's assistant who have taken primacy in SES, and now Apple is strikingly back with an expertly judged troll ad.

Taken on precisely the opposite color scheme, black text on a white background, is Google with its new, massively expanded presence outside the LVCC. One corner of the LVCC parking space is entirely taken up by Google showing off its assistant goods. The local Monorail, which passes through the Six Venues, is also stickers with Google banners, and additional "Hey Google" branding can be seen all over the LVCC. Like last year, Google's hard investing in promoting the assistant is a strong Alexei competition and the focal point of CES. It's just that year Apple has something grumpy to say about it.

Apple is not wrong with all its privacy. Amazon's Alexa has imaginable frontiers on the front: first by recording a private conversation and sending it to a different user, and then by mistake sending a user 1,700 voice recordings from another. Like Google Assistant and Android – the iPhone's primary / only competitor – there have been numerous privacy infections from Android device makers that are incredibly tracking user information (hello, OnePlus and Blu), and Google's own business model is predicated on Exploiting user data commercial gain. Apple can afford to be more noble because it sells hardware rather than ads.

Although Apple's privacy may be higher than its rivals, it's not without fault. IPhone users in China, for example, are far less protected from state snooping than their US counterparts. There. Counterparts. And Apple's tardiness in implementing two-factor authentication is likely to have contributed to high-profile iCloud accounts being compromised in the infamous Celebate Photo leak. If Apple wants to live up to the very meaning of the words he has emblazoned on this side of a building this week, it should ensure its privacy protections are impenetrable and apply with equal strength around the world. Otherwise, this can all be a bit hypocritical.

Photography by Vlad Savov / The Verj

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