Samsung has announced an innovation that could become revolutionary. It is important not to confuse things now, writes Leonid Bershidski in the analysis in Bloomberg, quoted by BTA.
On Wednesday, November 7th, after long rumors and speculation, Samsung finally released a smartphone with a fold-away screen, which it intends to launch next year. Because of the risk of sounds like a naive teenager, I think it's an innovation that has the potential to become revolutionary in size for the iPhone. If the manufacturer succeeds in working properly.
Technology has been mature for a long time. Organic light-emitting compounds and electric circuits that provide them with a charge can be printed on foil as well as in solid glass. However, the challenge of producing a folding display device was huge.
How can a folding device that is thin enough to fit into your pocket and still contains a battery that can powerfully power a large screen enough for intensive use? What types of connections will you need to put the phone comfortably and securely? How many times can a single screen bend before it breaks down? How can mobile apps return to the right size when switching from large to small screen and vice versa?
Some technical problems are still not solved. For example, Samsung has not yet found a way to embed a fingerprint reader on the fold-away screen as it did with its new generation of glass phones.
She also argued that the business logic of such a company is controversial. Why would anyone want a folding phone and what technology would change that?
Traditional smart displays are large enough to make the tablets unnecessary for most people. The market for tablets is even reduced by connecting a keyboard that is disabled, such as Microsoft Surface and its clones. In the three months compared to September, the number of delivered devices decreased by 5.4% compared to the year, according to the IDC market research firm.
When Royole introduced his phone with a headset in an attempt to beat Samsung, who was able to play with it, he wrote that this feeling is a more smart toy than a revolutionary device.
Samsung also looks cautious and treats the folding phone as a market niche with growing potential.
In my opinion, doubts are similar to those that were expressed when Apple introduced the first iPhone. Who wanted a touch screen phone and how could you compete with a wide range of devices on the market? Of course this does not eliminate the doubts – there are quite a few technological innovations that did not spread the wings.
Do you remember the Amazon's Fire Phone, which on his screen promised some similar Star Wars holograms? It turned out to be a mammal.
I once said that Amazon is not a company that has to present such adventurous innovations – it did not need a development team to make the new 3D feature relevant to consumers. Samsung and Google are launching Android in folding devices for South Korean giants and other smartphone makers – there are some. There are also compelling reasons for consumers and manufacturers to turn to new technology.
It's true that the 6-inch screen destroys pills. This is happening when Samsung announced in 2011 the Galaxy Note in connection with the cries "who will want such a big phone?" People have chosen these large screen smartphones as a compromise simply because the tablets are not pockety and uncomfortable for normal calls and text messages.
However, reading, watching videos and playing games on the big screen is not particularly interesting. Writing long messages on small keyboards is a skill that some people can not control, at least not without the development of a disease called "smartphone-thumb". All this is acceptable, but hard. If you try to show something to a friend on the screen while trying to look at you, it's also a drill for acrobats.
For manufacturers, the benefits of distributing folders can also be significant. No matter how durable the polymer is foldable, it will take a lot of bending, which will create a natural (although we hope it makes sense) the need for a repair cycle. This can facilitate the planning of sales and production. Now, the average American smartphone upgrade cycle is 32 months compared to 24 to 25 months in 2013 and 2014. The cut-off of the cycle, even with little, will revive the smartphone market and could end the declining sales trend, which in the three months to in June declined by 2.1%.
Samsung and Google must play their cards properly. It is important that the South Korean producer boast of the first new product he started and he was convinced that the first customers will not complain about quality soon. It's important that Google adjusts Android so it does not need too much work that the developers are adjusting to the fold-away screen. This is a big obstacle to be overcome before Samsung puts anything on the market. Starting the device without the least-used applications that are fully compatible in a changing form is a factor that can kill a potential revolution in the fetus.
He does not need everything to be perfect. The first iPhone was not and in the first year sold only one or two million units per quarter. It just has to be good enough for first-rate users to value its benefits. From there it will take only a few years to be generally accepted until there are major quality and compatibility problems. The technology will finally end if Apple moved to Apple's products that buy iPhone screens from Samsung and LG (another company operating on folding screens). Concerns repeatedly worked on the findings of other experiments by manufacturers – larger screen sizes, lenses with multiple cameras, rounded glass and other gradual installations.
Nothing is given. I kill Samsung and Google so I do not get the opportunity.
/ BTA /