The digging of new data suggests there is a certain time when OSI drivers are more likely to use their phones behind the wheel and it's at a time when they are distracted for even a second may have serious consequences.
Research led by a safe driving app, UbiCar, found it was a huge spy in drivers using their mobile phones 3:00 to 4:00 – when children were picked up from school.
During October, about 800 motorists reported their driving data recorded as part of Sydney's Northern Beach Highlights competition.
The UbiCar app monitors a safety performance of the dryer by looking at factors such as speed, phone distractions, cornering, acceleration and breaking.
The results found that more than 70 per cent of drivers used their phone behind the wheel, with the frequency of phone distracting three times worse during school pick up time.
Co-founder of UbiCar, Carolyn Batterton, said that many drivers did not even realize how often they were distracted by their mobile device.
"Only 22 percent of (motorists) felt they used their phone while still driving 73 percent of the drivers," said Boberton.
"Phone Distraction was three times as bad between 3:00 and 16:00 compared to other times in the day with two-thirds of the responsible for phone distractions are females."
The competition has produced some positive results though, with phone distraction significantly lessen during the monitoring time.
"Phone distractions improved over the course of the competition with a great reduction, top drivers massively reducing the phone usage within 14 days," said Bitton.
"Many people do not understand how often they control their phones while driving, but when a trip is completed, the UbiCar app shows drivers where they are distracted by their phone, so they become more aware and mindful of the phone when stopped At light or in slow traffic. "
Maps created by UbiCar show some of the major areas where drivers will reach their phones.
The driver performance between males and females is almost evenly split, but there were a few key areas where one gender came out on top.
The data showed male drivers are more skilled at smoother breaking and accelerating, while women are better in cornering and maintaining the correct speed.
Maine-of-two Serban bronze from billola plateau, who won the competition, was aware of how much she put her phone in the car making her focus on the road.
She also expressed the excitement of the competition in a conversation with her children about road safety.
"My 13 and 11-year-old children know the way rules are better than most drivers, as this competition triggered their interest in road safety and saw my name on the leaderboard," said Mr Brownon, "a lot of excitement.
"Not only is it interesting to find out if you are as good as a driver as you think you are, but it's a competitive strike I did not even know I had and a lot of family fun."