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Why he was Diablo Immortal the reaction so severe? Why did Blizzard not see? Today on the Wheel of Splitscreen we are discussing.
KotakuMaddy Myers will return to the show this week, and Kirk joined me to chat about the big week ago Diablo disaster. We first talk about some of the games we played, including Assassin's Creed Source, Return Obra Dinn, and Red Dead 2. Then, in the news of the week on Nintendo, we remove the racist animation from the new one Smash, BlizzCon Notifications and Large Diablo Polemics. We are talking about why Diablo Immortal disappointed fans and offer some theories about why marketing is such a big part of the video game culture. Finally, the off-topic talk and Kirk's Music Pick Of The Week.
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Jason: I can promise everyone Diablo 4 is developing. I talked to many people who worked on it, either to see or play it. The game is now made. This does not mean that the game will not be canceled, because in the coming years we did not know what would happen, but the game is developing. So people who were frightened, and many people were scared Diablo Immortal, he thought he would replace it Diablo 4, do not disappear anymore.
So yes, there was a lot of fan Diablo Immortal, for many, many reasons. Everyone saw that guy who came to the line Diablo Q & A then and asked: "Is this out of season April Fool's?" Everyone saw anger, YouTube downvotes, Reddit comments. And so there are many questions about this rage. Here is the question that I would like to ask you, and Maddy, I will return it to you first. Blizzard created this atmosphere where BlizzCons adheres to each year, and they say: "Hey, Blizzard, you meet." And always always ask the same questions at the beginning – How many of you are this your first BlizzCon? Tenth BlizzCon?
Maddy: And they started with this trailer, all of them with smiling faces saying: "Welcome home!"
Jason: So here's the question. And I am not saying this to justify any terrible reactions I've seen with some people on the web. Do you think that Blizzard has eased this type of fury by creating an atmosphere where fans think they are part of the Blizzard family and should get everything they want because they are part of the Blizzard family and come BlizzCon each year? Do you think this is part of this conversation?
Maddy: I think so. I do not know if I would say, "Well, Blizzard deserves it because they have facilitated these types of barriers" because Blizzard is not the only organization that does such things with these games and encourages such a mentality. I think they are a good example because this is a convention, it's a PAX-esque, but it's led by Blizzard and these are just Blizzard games, and there's a feeling that if you're there, you're really just a fan of playing Blizzard, and you can walk from StarCraft bar to Quebec– At least. "You play only these games" is some kind of vibration of this convention, so it's unique compared to PAX.
But it draws attention to this feeling, also, how many socially allowed fans to ask? And is it ok to express these opinions directly on the question and the question where they can literally talk with developers and insult their faces? And I think it is socialized enough now that people feel confident that they are doing it and think it's funny and that they can look like Twitch and share them with their friends, and this is rewarded. It's a bit different, but also the same as tweeting on someone to drag them and get insights and things like that, but now it's personal to Q & A, so it's a bit uncomfortable.
Jason: I think that because people feel like part of this extended Blizzard family, because of the way Blizzard created this atmosphere, they feel like Blizzard makes the games that are right for them. So, when Blizzard likes: "Hey, we want to make a game that attracts a mobile audience," and it's obviously not for this crowd at BlizzCon or for Diablo fans on the wider Internet generally feel themselves being attacked personally. "Hey, I did a day without work, I flew across the country to be on BlizzCon, and it is what you give me? "And I think it's really interesting and worth the conversation – Kirk, what are your thoughts?
Kirk: I have a lot of thoughts because it captures so much of this debate about the culture of video games that is happening forever. So, there's a ton. I think that I will try to have nothing to do with one thing. Something I noticed over the past years of overlapping video games is that some of the most angry and intense reflections on things that are not yet. They tend to prefer the marketing campaigns and notices and things that people have already heard about but have not yet played for themselves or seen. I think that in this case, it is certainly a failure to market because of the numerous reasons and the intensity of the anger around it.
Usually, if people are angry over something that does not exist yet – in this case, this is a mobile game that is in development, and that is Diablo 4 that people really do not know. You signed up[[[[Diablo 4]is happening, but people did not hear from Blizzard, so they do not know what to think. There is no energy at all. So it builds and keeps it down and gets worse.
Think back on things like that Wizard 3 to reduce the controversy that I recall because I wrote about it when it happened three years ago. It was so similar, because this feeling was: "Okay, this game now looks worse" and through trailers … Basically, everyone is talking about something that is not [yet] real. And in this case it is also true.
Of course, the real things were here – there was a real message, the real event came, on the stage were the right people. But I have the feeling that a lot of this is just a by-product, how much video game culture is still built around marketing. This is a market event, so much about what people are saying are predictions that are basically just marketing. And in this case, there was obviously a market failure, just because it was something as simple as putting it[The[the[The[theDiablo Immortals announcement]at the end of a big opening event …
Maddy: It treats this as the great climax with which you build.
Kirk: Right. And then everyone likes it, oh, that'll be it Diablo 4, it's certain … and then it's not great. The whole thing relates back to how much the game about culture is about marketing: what you will buy and what people tell you to buy.
Maddy: To your point about how people are angry over something that does not exist, and also that they can not really connect with them, then what they are angry about is what they will be about. And perhaps these assumptions are fair, maybe it will be exploitative or bad, or anything. But mostly what I saw, people are angry at the idea Diablo be a mobile game. And some of them are more reasonable criticism – this company is a well-known entity that I do not like – but there is something like this: "How do you hope, Diablo on a phone that does not make sense, and it's not for me, the central player. "So it's definitely this, and that's also the idea of something that does not exist, and that's why it's your own assumption of what it should be. It would be nice if it was an incredible phone game, but I do not think it will be, so some of these anger may eventually feel 'justified'. And that excites me too, because it seems to me that some of them are not justified in reasonable feelings.
Kirk: Especially because we know Diablo 4 it does not matter. When you described your blog post, Jason, you used the word "essentially" – in fact, he said Diablo 4 he was there. But this "essentially" does a lot of work because it did not say.
Jason: That's a big deal, is not it? It's not just about it Diablo It's on phones, it's a fact that Diablo it's on phones and they have not said anything about it Diablo 4. Everything they used is unclear. We have more Diablo projects in works. "And if you just said, and this is confusing, it's inconceivable that I would not say that." We are working on Diablo game for PC. You do not need to say a name – save a big title for a cinema or a teaser or anything else. But just say: "We are working on a new one Diablo game for PC. "That's all you have to say.
Maddy: But is not this setting a precedent for BlizzCon to become a cinema next year? Because when you have already announced that you have a game, and that's a Diablo play, even if you do not say Diablo 4, it seems to me that this is what people assume to take over, OK, and next year we will find out about it. I can say that this is the way the expectations were built, and part of it is that these events were for such a long period,
Kirk: I am wondering, it will be interesting to see how Bethesda predicts Elder Scrolls VI 40 years in advance. Because there would be a new norm there and could be "Yes, we will tell people what we are doing," and the following year, it's "Yes, we are still working on this, I can not show you anything, I'm sorry, but it still we produce.
Jason: It was brilliant because it's the reason it is Fallout 76-There is this multiplayer survival, but do not worry, we are still producing Bethesda games. Here is Starfield, here is Elder Scrolls VI, you will not see them for a while, but we do it, do not worry, we did not leave our core fans. "
And Blizzard did not do this, so the central fans who are sure that they were released by Blizzard left. It was very interesting to see, and I feel that everything can be easily avoided.
For much more, listen to the whole episode. As always, you can subscribe to Apple Podcasts and Google Play to get every episode when it happens. Contact us if you like what you hear, and visit split[email protected] with all questions, requests, and suggestions.
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