Marvel’s Avengers game has yet to earn the development costs.
The latest news comes from a Square Enix financial results, Where President Yosuke Matsuda has discussed the operation loss of the game since its global launch in April, until September.
The HD Games sub-segment was an operating loss because the initial sales of “Marvel’s Avengers” were lower than we expected and could not fully compensate for the amortization of the game’s development costs. In the second half of the financial year Year (“2h”), we hope to make up for slow initial sales by offering enough additional content to grow our sales, “Matsuda said.
We recently reported that Square Enix has posted a loss of $ 48,000,000 Following the release of Wonder’s Avengers. The game Reportedly Costing close to $ 170m – $ 190m to make, and according to the new financial results, the HD Game sub-segment posted an estimated operating loss of around 7 billion yen ($ 67 million) in the second quarter of 2020.
Matsuda also responded to a question about what contributions there are to the massive loss, he said, “In addition to the amortization of the game’s development costs, another significant factor associated with the title was the fact that we undertook a Major advertising campaign at the time of the launch to accelerate the delays of our marketing efforts resulted from the COVID-19 pandemic.In 3C, there is still some amortization of development costs, but we want to recover it by growing our sales forward. ”
There was also talk of expanding sales to improve profitability, as well as using new IP to grow Square Enix’s customer base, with Matsuda touching on how new IP is essential to the publisher’s growth.
Crystal Dynamics recently confirmed this Marvel’s Avengers will not be coming to PS5, Xbox Series X and Xbox Series S until 2021.
For more, check out our Marvel’s Avengers DLC lead To see who it will be joined in the future.