They invest US. There. $ 15 million to develop the first low cost network of service stations in Argentina



[ad_1]

The "Vui Con Energy" brand is instead a US investment plan. There. $ 15 million to develop, over the next three years, a network of 100 low-cost service stations, with the commitment to offer gasoline and grade 2 diesel at the lowest price. From the market.

In a competitive context, due to the arrival of new operators such as Raizen, Puma, Gulf and Dapsa, the first low-cost fuel network will seek to add value to white or third-party search flags. To generate more beneficial long-term business links.

This is explained by the commercial manager of Vui, Oswaldo Valsangiacomo, emphasizing that "the low cost concept does not mean bad quality but quite a more efficient logistics and marketing, whose savings can provide better prices to the final consumer and greater profitability to the operators. ".

Voice belongs to a group of national capitals with more than 20 years in the industry, produced by companies dedicated to the extraction, refining and transportation of hydrocarbons, which allows the brand to be the official marketer of refiampampa, the first resource refinery. Own pipeline.

Background

The brand has been operating since May with its first service station in the Junin City, in the area of ​​its Refinery and Distribution Center, and by 2019 the plan is to incorporate 25 new regions into the central region of the province, where more Presence in the wholesale segment linked to the agrarian service.

JUNI. The first service station in the network work (photo of Facebook I go with energy).

At first, the prime mines will reach 100 stations in a period of up to 3 years, which Valsangiacomo estimates require investment from the United States. There. $ 15,000,000, shared with the operators of each station interested to join the brand.

"The initial development generates an optimization of logistics costs, which is channeled to the operator and allows supplied suggested prices for grade 2 fuels – naphtha and diesel – below the oil companies that are in the area of ​​influence and to be competitive in the premium products. , "Explains the manager.

Whole segment wholesale segment managed to grow more rapidly in the regional market as it demanded a differential cost strategy, ensuring the lowest value for grade 2 diesel, and not so much marketing and conceptual development of the mouth. Of sale.

As it happens in all the chains, the Service Stations business is complemented by the offer of other services such as washing and greasing, but mainly of so-called convenience stores, for which the brand-developed stores are.

With the lack of critical mass to offer stores in franchise, the initial strategy is to achieve common identity at the brand and operator stations to consider operator development of the business profile linked to the characteristics and demand of each. Area.

[ad_2]
Source link