In its anti-piracy campaign, Google has removed more than 3,000 million links to URLs – unique website addresses – in 2017, according to a report "How Google is fighting piracy."
Even though network document piracy has been "reduced worldwide" The search engine has removed these links for the benefit of copyright owners.
The report, which includes the programs, policies and technologies used to combat the illegal use of content on the Internet, also ensures that the income generated by rightholders reaches "historic high"
This is proved by more than $ 3,000 million paid for content management through Content ID.
This system, which has been recognized as an "innovative management tool", allows Google to collaborate with authors to create a large collection of protected materials, where you can compare the publication and find out its possible illegality.
For example, YouTube has invested over $ 100 million to implement Content ID. The results were positive, as advertising revenues in the past year exceeded the $ 1,800 million paid to the music industry.
Google has removed more than 91,000 domains from the ad network that are "inappropriate use" of protected material. The number of ads that were not confirmed due to a suspected copyright infringement – or including links to copyright-infringing websites have been increased to 10 million.
In the case of Google Play, the application download platform, has registered to remove up to 250,000 applications in 2017.
To protect the storage service in Drive, there is also a full-time team.
In addition, Google has laid down five principles on which to base its investment on piracy:
Create better legal options: According to the report, "it is far less interesting if legitimate alternatives can be found".
Follow the money: Eliminating the revenue of criminal organizations that benefit from piracy.
Be efficient, effective and adaptable.
Protect yourself against abuse.