China is today a paradise of online counterfeiting

AFP / Pekn

Gogo Chenale perfume, Ababis slippers or Caiwen Kani shorts, copied from Calvin Klein. Despite the efforts of the Chinese giant e-business Alibaba, which yesterday organized the largest sales business in the world, counterfeits do not stop playing on their platforms.

China claims that, due to economic sanctions imposed by the United States, China has strengthened its intellectual property protection, a key issue in the commercial war between Washington and Beijing.

President Xi Jinping confirmed on Monday his willingness to positively visit the recorders. Soon the new law will oblige giants of online sales, including Alibaba, to remove disputed products from their websites.

As every November 11, the group organizes a big promotional day. Like the US Black Friday, the event was named Singles Party (1 day on 11/11), an opportunity to increase sales.

Last year, Alibaba recorded about $ 25 billion in transactions in 24 hours, more than Iceland's GDP. Taobao, which is present in almost all smartphones in China, is one of the largest global online trading platforms (634 million monthly active users).

But, although the vast majority of products sold are genuine, there are many fakes or imitations.

So you can find Ababis shoes with the Adidas logo for incredible prices, 39 yuan ($ 5.6). And some Balenciaca shoes are sold for 128 yuan (18 dollars).

Long Chang Bags

The site is packed with fake Louis Vuitton handbags, sold for 118 yuan ($ 17) or its rival Longchamp, which is also not saved and whose mythical piece of nylon is sold under the Long Chang fake for a price similar to

You can also find Lacoste counterfeit hair from 68 yuan (10 dollars), with the crocodile logo completely embroidered. Consumers in the Beijing streets admit that it is difficult for them to differentiate between true and false.

I really do not see the difference, I told the 26-year-old man in front of the lower legs Caiwen Kani. It seems credible. It's original. You can buy it, says Wang Yu, 37, ahead of the construction of the Lepin (copied from Lego) galactic saga Star Wars and sold for 15 yuan ($ 2.1).

I think that all products are copied from one another, he says. Do not worry if it suits the children. As long as it's quality.

In the liqueur section, we find Jack David whiskey or wine presented by Bordeaux, but with strange names such as the Heart of Freedom or Dragon Were General, only for a $ 2.8 bottle.

In 2016, the United States incorporated Taobao into its blacklist of well-known markets for the sale of counterfeit products and infringement of intellectual property.

According to the European Union's Intellectual Property Office (Euipo), counterfeiting will lead to the loss of 434 thousand jobs in Europe and $ 68,000 million a year. In a statement sent to AFP, Alibaba says that its methods for protecting intellectual property are among the best in this sector and claims to seek ways to continuously improve.

Against impunity

The group claims that this year it filed 48 legal complaints against counterfeiters. One company in two is a victim. They spend huge expenses to fight this scourge, which can reach 10% of the traffic, said AFP Delphine Sarfati-Sobreira, General Manager of Paris Unifab, which unites the industry that advocates the fight against counterfeiting.

But this impunity would soon end. The new China Law on Online Trading will enter into force on January 1, 2019, and responsible Internet giants will be responsible if there are fakes on their platforms.

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